{"id":10873,"date":"2025-03-22T10:34:43","date_gmt":"2025-03-22T09:34:43","guid":{"rendered":"https:\/\/insajder.si\/?p=10873"},"modified":"2025-03-22T10:34:43","modified_gmt":"2025-03-22T09:34:43","slug":"uber-technologies-kako-uber-gradi-platformo-prihodnosti","status":"publish","type":"post","link":"https:\/\/insajder.si\/en\/uber-technologies-kako-uber-gradi-platformo-prihodnosti\/","title":{"rendered":"Uber Technologies &#8211; Kako Uber gradi platformo prihodnosti"},"content":{"rendered":"\n<h2>Uber Technologies, Inc. (UBER)<\/h2>\n<p class=\"\" data-start=\"266\" data-end=\"481\">Uber je globalno tehnolo\u0161ko podjetje, ki s pomo\u010djo svoje platforme omogo\u010da gibanje ljudi, blaga in storitev \u2013 vse od prevoza na delo do dostave hrane in logistike. Njihovo poslovanje temelji na treh glavnih stebrih:<\/p>\n<ul data-start=\"483\" data-end=\"1114\">\n<li class=\"\" data-start=\"483\" data-end=\"727\">\n<p class=\"\" data-start=\"485\" data-end=\"727\"><strong data-start=\"485\" data-end=\"508\">Mobilnost (prevozi)<\/strong>: To so klasi\u010dne Uber vo\u017enje, pa tudi sodelovanje z javnim prevozom, izposoja vozil, taksiji, motorji in drugo. Uber je prisoten v ve\u010d kot 70 dr\u017eavah in je vodilni v vseh 10 najve\u010djih dr\u017eavah po prihodkih iz mobilnosti.<\/p>\n<\/li>\n<li class=\"\" data-start=\"731\" data-end=\"944\">\n<p class=\"\" data-start=\"733\" data-end=\"944\"><strong data-start=\"733\" data-end=\"763\">Dostava (Uber Eats in ve\u010d)<\/strong>: Ljudem omogo\u010da naro\u010danje hrane, \u017eivil, alkohola in izdelkov iz trgovin. Uber sodeluje z restavracijami, trgovinami in celo ponuja lastne dostavne storitve podjetjem (Uber Direct).<\/p>\n<\/li>\n<li class=\"\" data-start=\"946\" data-end=\"1114\">\n<p class=\"\" data-start=\"948\" data-end=\"1114\"><strong data-start=\"948\" data-end=\"976\">Tovorni promet (Freight)<\/strong>: Uber povezuje podjetja, ki potrebujejo prevoz blaga, s prevozniki. Gre za digitalizacijo logistike \u2013 enostavno, pregledno in u\u010dinkovito.<\/p>\n<\/li>\n<\/ul>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1154811599\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"595\" src=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber-chart-1024x597.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber-chart-1024x597.png 1024w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber-chart-300x175.png 300w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber-chart-768x448.png 768w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber-chart.png 1467w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1154811599 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>\u00a0<\/p>\n<h3 class=\"\" data-start=\"1121\" data-end=\"1164\"><strong data-start=\"1125\" data-end=\"1164\">Kako se je Uber finan\u010dno preobrazil<\/strong><\/h3>\n<p class=\"\" data-start=\"1166\" data-end=\"1296\">Uber je \u0161e pred nekaj leti posloval z velikimi izgubami. Danes pa je zgodba povsem druga\u010dna. \u010ce primerjamo leto 2018 z letom 2023:<\/p>\n<div class=\"overflow-x-auto contain-inline-size\">\n<table data-start=\"1298\" data-end=\"1561\">\n<thead data-start=\"1298\" data-end=\"1324\">\n<tr data-start=\"1298\" data-end=\"1324\">\n<th data-start=\"1298\" data-end=\"1309\">Kazalnik<\/th>\n<th data-start=\"1309\" data-end=\"1316\">2018<\/th>\n<th data-start=\"1316\" data-end=\"1324\">2023<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1352\" data-end=\"1561\">\n<tr data-start=\"1352\" data-end=\"1413\">\n<td>Mese\u010dno aktivni uporabniki<\/td>\n<td>91 milijonov<\/td>\n<td>150 milijonov<\/td>\n<\/tr>\n<tr data-start=\"1414\" data-end=\"1472\">\n<td>Bruto rezervacije<\/td>\n<td>50 milijard USD<\/td>\n<td>138 milijard USD<\/td>\n<\/tr>\n<tr data-start=\"1473\" data-end=\"1561\">\n<td>Prilagojeni EBITDA (dobi\u010dek iz poslovanja)<\/td>\n<td>\u20131,8 milijarde USD<\/td>\n<td>+4,1 milijarde USD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"\" data-start=\"1563\" data-end=\"1750\">Podjetje zdaj ustvarja dobi\u010dek iz osnovnega poslovanja, njihov prosti denarni tok pa presega 90 % dobi\u010dka iz poslovanja \u2013 kar pomeni, da ostane veliko denarja tudi po poravnanih stro\u0161kih.<\/p>\n<h3 class=\"\" data-start=\"1757\" data-end=\"1823\"><strong data-start=\"1761\" data-end=\"1823\">Uporabniki niso le \u0161tevilni, temve\u010d tudi vedno bolj zvesti<\/strong><\/h3>\n<p class=\"\" data-start=\"1825\" data-end=\"2094\">Uber ne pridobiva zgolj ve\u010d uporabnikov \u2013 ti postajajo tudi bolj aktivni. Ve\u010d kot tretjina mese\u010dnih uporabnikov uporablja ve\u010d kot eno Uberjevo storitev (npr. prevoze in dostavo). Tak\u0161ni uporabniki porabijo kar <strong data-start=\"2035\" data-end=\"2051\">3,4-krat ve\u010d<\/strong> kot tisti, ki uporabljajo le eno storitev.<\/p>\n<p class=\"\" data-start=\"2096\" data-end=\"2295\">Poleg tega Uber razvija naro\u010dni\u0161ki program <strong data-start=\"2139\" data-end=\"2151\">Uber One<\/strong>, ki zdru\u017euje popuste in prednosti na vseh storitvah. Trenutno ima \u017ee <strong data-start=\"2221\" data-end=\"2244\">30 milijonov \u010dlanov<\/strong>, ki prispevajo skoraj <strong data-start=\"2267\" data-end=\"2294\">tretjino vseh prihodkov<\/strong>.<\/p>\n<h3 class=\"\" data-start=\"2302\" data-end=\"2345\"><strong data-start=\"2306\" data-end=\"2345\">Zakaj ima Uber konkuren\u010dno prednost<\/strong><\/h3>\n<p class=\"\" data-start=\"2347\" data-end=\"2415\">Uber ima nekaj mo\u010dnih adutov, zaradi katerih izstopa med konkurenco:<\/p>\n<ol data-start=\"2417\" data-end=\"3206\">\n<li class=\"\" data-start=\"2417\" data-end=\"2639\">\n<p class=\"\" data-start=\"2420\" data-end=\"2639\"><strong data-start=\"2420\" data-end=\"2443\">Povezanost storitev<\/strong>: \u010ce nekdo za\u010dne uporabljati Uber Eats, ga pogosto kasneje pritegne tudi Uberjeva prevozna storitev \u2013 in obratno. Aplikaciji si delita podatke in uporabni\u0161ko bazo, kar zmanj\u0161a stro\u0161ke ogla\u0161evanja.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2641\" data-end=\"2754\">\n<p class=\"\" data-start=\"2644\" data-end=\"2754\"><strong data-start=\"2644\" data-end=\"2667\">Globalna prisotnost<\/strong>: Uber je aktiven v ve\u010d kot 70 dr\u017eavah in 15.000 mestih. To pomeni izredno velik doseg.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2756\" data-end=\"2938\">\n<p class=\"\" data-start=\"2759\" data-end=\"2938\"><strong data-start=\"2759\" data-end=\"2781\">Skupna tehnologija<\/strong>: Uber ima enoten sistem za pla\u010dila, uporabni\u0161ke ra\u010dune, podporo strankam, zemljevide in drugo. To omogo\u010da hitrej\u0161e uvajanje novih funkcij ter ni\u017eje stro\u0161ke.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2940\" data-end=\"3206\">\n<p class=\"\" data-start=\"2943\" data-end=\"3206\"><strong data-start=\"2943\" data-end=\"2965\">Umetna inteligenca<\/strong>: Uber uporablja umetno inteligenco za optimizacijo poti, cen, varnosti in celo za avtomatizacijo podpore uporabnikom. Njihova AI arhitektura vsak mesec trenira ve\u010d kot <strong data-start=\"3134\" data-end=\"3152\">20.000 modelov<\/strong> in vsako sekundo izvede do <strong data-start=\"3180\" data-end=\"3205\">10 milijonov napovedi<\/strong>.<\/p>\n<\/li>\n<\/ol>\n<h3 class=\"\" data-start=\"3213\" data-end=\"3238\"><strong data-start=\"3217\" data-end=\"3238\">Kam se \u0161iri Uber?<\/strong><\/h3>\n<p class=\"\" data-start=\"3240\" data-end=\"3305\">Uber ne po\u010diva. \u0160iri se na nove trge in i\u0161\u010de nove ciljne skupine:<\/p>\n<ul data-start=\"3307\" data-end=\"3847\">\n<li class=\"\" data-start=\"3307\" data-end=\"3513\">\n<p class=\"\" data-start=\"3309\" data-end=\"3513\"><strong data-start=\"3309\" data-end=\"3324\">Nove dr\u017eave<\/strong>: V Nem\u010diji, Italiji, Ju\u017eni Koreji, Argentini in drugih dr\u017eavah so prihodki v zadnjih dveh letih posko\u010dili do <strong data-start=\"3434\" data-end=\"3445\">10-krat<\/strong>. Uber vidi velik potencial v dr\u017eavah, kjer \u0161e nima velikega dele\u017ea.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3515\" data-end=\"3688\">\n<p class=\"\" data-start=\"3517\" data-end=\"3688\"><strong data-start=\"3517\" data-end=\"3569\">Nova demografska skupina \u2013 najstniki in starej\u0161i<\/strong>: Uber je uvedel storitve, posebej prilagojene najstnikom in starej\u0161im, ki sicer te\u017eje uporabljajo klasi\u010dne aplikacije.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3690\" data-end=\"3847\">\n<p class=\"\" data-start=\"3692\" data-end=\"3847\"><strong data-start=\"3692\" data-end=\"3735\">Poslovni uporabniki (Uber for Business)<\/strong>: Uber \u017ee sodeluje z ve\u010d kot 170.000 podjetji po svetu, a njihov potencial v poslovnem svetu je \u0161e precej ve\u010dji.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"3854\" data-end=\"3897\"><strong data-start=\"3858\" data-end=\"3897\">Kako Uber izbolj\u0161uje dobi\u010dkonosnost<\/strong><\/h3>\n<ul data-start=\"3899\" data-end=\"4324\">\n<li class=\"\" data-start=\"3899\" data-end=\"4082\">\n<p class=\"\" data-start=\"3901\" data-end=\"4082\"><strong data-start=\"3901\" data-end=\"3938\">U\u010dinkovitej\u0161a pridobitev voznikov<\/strong>: Vozniki se zdaj lahko enostavno prijavijo za prevoz ali dostavo prek ene same aplikacije, kar pove\u010duje njihovo vklju\u010denost in zni\u017euje stro\u0161ke.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4084\" data-end=\"4200\">\n<p class=\"\" data-start=\"4086\" data-end=\"4200\"><strong data-start=\"4086\" data-end=\"4111\">Stro\u0161kovna disciplina<\/strong>: Podjetje je v zadnjih dveh letih znatno zni\u017ealo stro\u0161ke za podporo strankam in pla\u010dila.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4202\" data-end=\"4324\">\n<p class=\"\" data-start=\"4204\" data-end=\"4324\"><strong data-start=\"4204\" data-end=\"4224\">Dodatni prihodki<\/strong>: Poleg osnovnih storitev Uber vse bolj zaslu\u017ei z ogla\u0161evanjem in naro\u010dninami, kar ima visoko mar\u017eo.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"4331\" data-end=\"4365\"><strong data-start=\"4335\" data-end=\"4365\">Kak\u0161na so glavna tveganja?<\/strong><\/h3>\n<p class=\"\" data-start=\"4367\" data-end=\"4432\">Seveda pa ni vse ro\u017enato. Uber se soo\u010da z nekaj resnimi tveganji:<\/p>\n<ul data-start=\"4434\" data-end=\"4946\">\n<li class=\"\" data-start=\"4434\" data-end=\"4637\">\n<p class=\"\" data-start=\"4436\" data-end=\"4637\"><strong data-start=\"4436\" data-end=\"4465\">Zakonodaja glede voznikov<\/strong>: Velik izziv predstavlja morebitna preklasifikacija voznikov iz samostojnih izvajalcev v zaposlene. To bi znatno pove\u010dalo stro\u0161ke in zahtevalo spremembo poslovnega modela.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4639\" data-end=\"4829\">\n<p class=\"\" data-start=\"4641\" data-end=\"4829\"><strong data-start=\"4641\" data-end=\"4671\">Regulativna razdrobljenost<\/strong>: Zakoni in predpisi se razlikujejo med dr\u017eavami in mesti. Uber mora biti zelo prilagodljiv in v\u010dasih tudi omejiti ali ustaviti delovanje v dolo\u010denih regijah.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4831\" data-end=\"4946\">\n<p class=\"\" data-start=\"4833\" data-end=\"4946\"><strong data-start=\"4833\" data-end=\"4847\">Konkurenca<\/strong>: Trgi za prevoze in dostavo so izredno konkuren\u010dni, uporabniki pa lahko hitro zamenjajo ponudnika.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"4953\" data-end=\"4966\"><strong data-start=\"4957\" data-end=\"4966\">Sklep<\/strong><\/h3>\n<p class=\"\" data-start=\"4968\" data-end=\"5346\">Uber se je v zadnjih letih iz podjetja z visokimi izgubami razvil v mo\u010dno, globalno platformo z dobi\u010dkonosnim poslovanjem. Ima jasno strategijo, \u0161iroko uporabni\u0161ko bazo in mo\u010dno tehnologijo v ozadju. \u010ceprav obstajajo regulativna tveganja, trenutna rast, operativna u\u010dinkovitost in zvestoba uporabnikov ka\u017eejo, da bi lahko Uber postal dolgoro\u010dni zmagovalec v ve\u010d velikih panogah.<\/p>\n<p class=\"\" data-start=\"5348\" data-end=\"5515\"><strong data-start=\"5348\" data-end=\"5361\">Zaklju\u010dek<\/strong>: <em data-start=\"5363\" data-end=\"5515\" data-is-last-node=\"\">Uber je zanimiva nalo\u017eba za vlagatelje, ki verjamejo v mo\u010d platform, umetne inteligence, in dolgoro\u010dno rast v sektorjih prevoza, dostave in logistike.<\/em><\/p>\n\n  \n    <div class=\"row large-columns-4 medium-columns-3 small-columns-2\" >\n  <div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber1.png\" title=\"\">            <div class=\"box has-hover gallery-box box-overlay dark\">\n              <div class=\"box-image\" >\n                <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber1-300x165.png\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"10877,10878,10879,10880,10881,10882,10883,10884,10885,10886,10887\" srcset=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber1-300x165.png 300w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber1-768x423.png 768w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber1.png 948w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                  <div class=\"overlay fill\"\n                      style=\"background-color: rgba(0,0,0,.15)\">\n                  <\/div>\n                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n          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srcset=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber3-300x167.png 300w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber3-768x428.png 768w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber3.png 947w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                  <div class=\"overlay fill\"\n                      style=\"background-color: rgba(0,0,0,.15)\">\n                  <\/div>\n                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n            <\/a>          <\/div>\n         <\/div><div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber4.png\" title=\"\">            <div class=\"box has-hover gallery-box box-overlay dark\">\n              <div class=\"box-image\" >\n                <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"166\" src=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber4-300x166.png\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"10877,10878,10879,10880,10881,10882,10883,10884,10885,10886,10887\" srcset=\"https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber4-300x166.png 300w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber4-768x426.png 768w, https:\/\/insajder.si\/wp-content\/uploads\/2025\/03\/uber4.png 943w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>                                  <div class=\"overlay fill\"\n                      style=\"background-color: rgba(0,0,0,.15)\">\n                  <\/div>\n                                                              <\/div>\n              <div class=\"box-text text-left\" >\n                 <p><\/p>\n              <\/div>\n            <\/div>\n            <\/a>          <\/div>\n         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